Website
The Commission produced a lively, animated website - http://www.lisbontreaty2009.ie/ - with a number of interactive features. Its core content was the text of the extended guide to the Treaty. A key feature was the explanation of specific detailed aspects of the Treaty through the use of different actors delivering short scripts. Users could simply click the topic they wished to have explained and the actor would give a short, concise explanation.
The site contained additional features such as history of the development of the EU, frequently asked questions, a link to the “check the register” web site (www.checktheregister.ie), explanations of the EU institutions, a summary overview of the Treaty provisions and a facility to download the Treaty and the handbook.
The site had some 70,000 unique visitors and 3 million hits in the course of the campaign.
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